Individuals who access the bgbg website (bgbg.mx) and/or who provide personal data to bgbg electronically.
In compliance with the Federal Law on the Protection of Personal Data Held by Private Parties (hereinafter the “Law”), its Regulations, and other applicable provisions, and to enable you to make an informed decision regarding the processing of your personal data, this Notice informs you about the use of your personal data, identifying the entity responsible for your information; the purposes or actions that justify the collection, use, and storage of your personal data; the third parties to whom your personal data will be or may be transferred; the mechanisms available for you to exercise your rights; and other relevant information.
Bello, Gallardo, Bonequi y García, S.C.(hereinafter “bgbg”) is the data controller for your personal data. Bgbg designates the following address for service of process and receipt of notifications: Avenida Santa Fe, No. 428, Tower 1, 14th Floor, Cuajimalpa de Morelos Municipality, Postal Code 05348, Mexico City, Mexico.
Personal data to be processed by the Data Controller
In order to fulfill the purposes set forth in this Privacy Notice, bgbg does not process sensitive personal data.
Bgbg will process your personal data for the following purposes:
Primary objectives:
The primary purposes of personal data processing listed above do not require your consent, as they fall under the exceptions set forth in Article 9 of the Law, in accordance with Article 15, Section III.
Secondary purposes:
You may object to the processing of your personal data for secondary purposes at any time after accepting this Privacy Notice, by following the procedure outlined in the “ARCO Rights” section.
Your personal data may be transferred within or outside of Mexico to the recipients and for the purposes identified below:
The transfers of personal data described above do not require your consent, as they fall within the exceptions set forth in Article 36 of the Law. Any transfer of your personal data that does require your consent will be disclosed in advance through the appropriate notice and by updating this Privacy Notice.
As the subject of personal data, you may exercise any of your rights of access, rectification, erasure, or objection (hereinafter, “ARCO Rights”). These rights include:
To exercise any of your ARCO rights, you may submit a request by sending an email to datospersonales@bgbg.mx
Your application must include:
Bgbg will respond to your request within 20 (twenty) business days of the date it is submitted and received. If the request is deemed valid, we will process it within 15 (fifteen) business days of the date we communicate our response. If the information and/or documentation provided in your request is incomplete, erroneous, and/or insufficient, or if the necessary documents to verify your identity or legal representation are not included, we will request that you correct and remedy these deficiencies so that we may process your request. You will have 10 (ten) business days to comply with the request and correct the application; otherwise, it will be deemed not to have been submitted.
The use of electronic means to exercise your ARCO rights authorizes bgbg to respond to your request via the same means, unless you clearly and explicitly specify another method of contact in your request.
The right to erasure is not absolute. Please note that bgbg must retain certain information to comply with various legal obligations and, in doing so, may share your personal data with other entities or organizations. In such cases, you may need to exercise your right to erasure by contacting the entity that received your personal data.
In some cases, you may withdraw your consent to the processing of your personal data; however, this withdrawal cannot have retroactive effect, meaning it cannot affect situations, procedures, or transfers that took place before you withdrew your consent.
Please note that there may be public policy provisions requiring bgbg to retain your information for a minimum legal period; in such cases, we will retain your information solely to comply with those legal provisions.
If you wish to withdraw your consent, you may submit a request by following the instructions for exercising your ARCO rights and sending an email to datospersonales@bgbg.mx
You may restrict the use or disclosure of your personal data by submitting a request to our Personal Data Department, following the procedure and instructions applicable to the exercise of ARCO rights.
Bgbg has the means and procedures in place to ensure that certain data is included in its own opt-out lists, thereby preventing the disclosure of such data. In such cases, we will provide data subjects who request to be added to the list with the corresponding proof of registration.
"Cookies" are text files that are automatically downloaded and stored on the user's device to allow our systems to recognize the device and other information, including the username and password.
Web beacons, on the other hand, are images embedded in a web page or email that can be used to track a visitor’s behavior, such as storing information about the user’s IP address, the duration of their interaction with the page, and the type of browser used, among other things.
In order to provide you with the best possible service and to make the site easier to use, bgbg may analyze the number of pages viewed, the number of visits, as well as visitor activity and frequency of use. For this purpose, bgbg uses statistical information provided by the Internet Service Provider.
Bgbg does not use cookies to collect information about users or to record their IP addresses. We only use session cookies for technical purposes (those that enable navigation through the website and the use of its various features and services).
Customizing and disabling cookies.
You can manage and customize cookies through your device settings. Here’s how to do it on the most common operating systems:
Please be aware that if you disable cookies or prevent them from being installed, you may not be able to use certain features of the bgbg website fully or correctly.
Bgbg reserves the right to modify, update, expand, and/or change the content and scope of this Privacy Notice at any time and at its sole discretion. In such cases, you may request the most recent version of the Privacy Notice from our Personal Data Department by emailing: datospersonales@bgbg.mx
Last updated: July 2025.
