Aviso de privacidad integral: Clientes y prospectos

Bello, Gallardo, Bonequi y García, S.C.(hereinafter “bgbg”) is the data controller for your personal data. Bgbg designates the following address for service of process and receipt of notifications: Avenida Santa Fe, No. 428, Tower 1, 14th Floor, Cuajimalpa de Morelos Municipality, Postal Code 05348, Mexico City, Mexico.

Para el cumplimiento de las finalidades informadas en este Aviso de Privacidad, bgbg tratará las siguientes categorías de datos personales:

• Identifying and contact information.
• Datos laborales.
• Datos financieros y patrimoniales.
• Datos electrónicos.

Para cumplir con las finalidades de este Aviso de Privacidad, bgbg no trata datos personales sensibles.

Al solicitar y/o adquirir servicios de bgbg, usted acepta que sus datos personales sean tratados para las siguientes finalidades:

Primary objectives:

1. Contactarlo a través de medios de comunicación físicos y electrónicos para ofrecerle los productos de bgbg.
2. Identificarlo como prospecto de cliente o cliente.
3. Verificar su identidad, y en su caso, personalidad jurídica.
4. Elaborar y presentar una propuesta comercial y/o cotizaciones para el prospecto o cliente.
5. Dar seguimiento a solicitudes de información, propuestas comerciales y/o cotizaciones.
6. Gestionar las actividades relacionadas con la contratación de servicios con bgbg.
7. Crear, controlar y administrar los documentos en los que conste la relación comercial y las obligaciones entre las partes.
8. En su caso, brindar atención, diagnóstico y solución a incidentes, fallas o problemas técnicos relacionados con los servicios proporcionados por bgbg.
9. Entregar informes o reportes de los servicios contratados con bgbg.
10. Gestionar, emitir y enviar los documentos que amparen el pago de los servicios adquiridos de bgbg.
11. Emitir, validar, aprobar y cancelar facturas que respalden el pago de los productos contratados con bgbg.
12. Análisis de datos mediante el uso de tecnologías de analítica, inteligencia artificial y/o big data, con el objeto de obtener información histórica y estadística sobre los productos y servicios adquiridos por nuestros clientes/usuarios, hábitos de consumo y formas de personalizar nuestras ofertas de productos y servicios, de acuerdo con sus intereses.
13. Registro histórico y estadístico de nuestros clientes.
14. Cumplir con las obligaciones legales y regulatorias aplicables, incluyendo aquellas en materia fiscal, de prevención de lavado de dinero y protección de datos personales.
15. Dar cumplimiento a requerimientos de información formulados por autoridades competentes en el ejercicio de sus funciones.
16. Proteger y defender los derechos e intereses de bgbg en procesos judiciales, administrativos o de cualquier otra naturaleza.
17. Recepción, control y administración de consultas, aclaraciones o reclamaciones relacionadas con los servicios contratados, a través de los medios físicos y/o electrónicos que para tales fines habilite bgbg.
18. Gestionar la cobranza extrajudicial o judicial de adeudos pendientes relacionados con los servicios proporcionados.

The primary purposes of personal data processing listed above do not require your consent, as they fall under the exceptions set forth in Article 9 of the Law, in accordance with Article 15, Section III.

Secondary purposes: 

1. Envío de información sobre nuestros servicios, productos y promociones.
2. Invitarle a participar en rifas, sorteos, concursos, eventos y programas de incentivos.
3. Para la aplicación de encuestas y evaluaciones para mejorar nuestros servicios.

You may object to the processing of your personal data for secondary purposes at any time after accepting this Privacy Notice, by following the procedure outlined in the “ARCO Rights” section.

Your personal data may be transferred within or outside of Mexico to the recipients and for the purposes identified below:

• Administraciones y autoridades federales, estatales y/o municipales; comisiones; institutos, entidades reguladoras; autoridades judiciales o administrativas; y entidades gubernamentales nacionales y/o extranjeras; en cumplimiento de obligaciones establecidas en la legislación aplicable y/o de requerimientos fundados y motivados efectuados por cualesquiera de dichas entidades.
• In such cases, subsidiaries and/or affiliates of bgbg that operate under the same internal processes and policies; for the purpose of centralized information management.

The transfers of personal data described above do not require your consent, as they fall within the exceptions set forth in Article 36 of the Law. Any transfer of your personal data that does require your consent will be disclosed in advance through the appropriate notice and by updating this Privacy Notice.

As the subject of personal data, you may exercise any of your rights of access, rectification, erasure, or objection (hereinafter, “ARCO Rights”). These rights include:

• Acceso: derecho de conocer qué datos personales tenemos de usted, así como información sobre cómo los tratamos o compartimos.
• Correction: the right to request, at any time, the correction of any of your data that is inaccurate or incomplete.
• Deletion: the right to have the processing of your personal data ceased, beginning with the blocking of such data and followed by its deletion.
• Right to object: the right to object, on legitimate grounds, to the processing of your personal data.

To exercise any of your ARCO rights, you may submit a request by sending an email to datospersonales@bgbg.mx

Your application must include:

1. Your full name and address, or another way to receive a response to your request.
2. A copy of a document proving your identity and, if applicable, proof of legal representation if someone is exercising this right on your behalf.
3. A clear and precise description of the ARCO rights you wish to exercise and the personal data related to your request; and
4. If applicable, any other information or documents that help us identify your personal data or support your request in cases where you are requesting a correction or objecting to the processing.

Bgbg will respond to your request within 20 (twenty) business days of the date it is submitted and received. If the request is deemed valid, we will process it within 15 (fifteen) business days of the date we communicate our response. If the information and/or documentation provided in your request is incomplete, erroneous, and/or insufficient, or if the necessary documents to verify your identity or legal representation are not included, we will request that you correct and remedy these deficiencies so that we may process your request. You will have 10 (ten) business days to comply with the request and correct the application; otherwise, it will be deemed not to have been submitted.

The use of electronic means to exercise your ARCO rights authorizes bgbg to respond to your request via the same means, unless you clearly and explicitly specify another method of contact in your request.

The right to erasure is not absolute. Please note that bgbg must retain certain information to comply with various legal obligations and, in doing so, may share your personal data with other entities or organizations. In such cases, you may need to exercise your right to erasure by contacting the entity that received your personal data.

In some cases, you may withdraw your consent to the processing of your personal data; however, this withdrawal cannot have retroactive effect, meaning it cannot affect situations, procedures, or transfers that took place before you withdrew your consent.

Please note that there may be public policy provisions requiring bgbg to retain your information for a minimum legal period; in such cases, we will retain your information solely to comply with those legal provisions.

If you wish to withdraw your consent, you may submit a request by following the instructions for exercising your ARCO rights and sending an email to datospersonales@bgbg.mx

You may restrict the use or disclosure of your personal data by submitting a request to our Personal Data Department, following the procedure and instructions applicable to the exercise of ARCO rights.

Bgbg has the means and procedures in place to ensure that certain data is included in its own opt-out lists, thereby preventing the disclosure of such data. In such cases, we will provide data subjects who request to be added to the list with the corresponding proof of registration.

Bgbg reserves the right to modify, update, expand, and/or change the content and scope of this Privacy Notice at any time and at its sole discretion. In such cases, you may request the most recent version of the Privacy Notice from our Personal Data Department by emailing: datospersonales@bgbg.mx