March 21st, 2023 / Chambers and Partners Global
We are delighted to be a contributing firm to the Pharmaceutical Advertising 2023 Mexico, Trends and Developments with Chambers Global Practice Guides.
In this article, we’ll explore the latest trends and developments in pharmaceutical advertising in Mexico for 2023. This insightful guide was put together by Carlos Díaz and Javier Pérez, partners at BGBG, in collaboration with Chambers and Partners. Join us as we dive into the key regulatory changes and emerging digital marketing trends affecting the industry, and discover what it all means for pharmaceutical companies operating in Mexico.
Pharmaceutical advertising in Mexico can be categorised in terms of legal compliance, general compliance on consumer protection laws, and specific compliance due to the regulatory nature of pharmaceutical products and/or services.
However, before discussing the specific rules which may be applicable to such types of advertising, it is worth noting a fairly new pharmaceutical advertising topic due to a recently enacted law (currently being challenged) regarding paying for advertisements when there is an agency involved, and how the law intends to establish specific requirements and limitations on the manners for buying specific advertising products, such as pharmaceutical advertisements.